Kent Taylor, president of both Kamloops’ and Kelowna’s Sussex Insurance, is the visionary behind a creative initiative to raise $100,000 for the new Patient Care Tower at the Royal Inland Hospital. For every transaction pertaining to automobile insurance, Sussex Insurance will generously donate a portion of the proceeds to the Royal Inland Hospital Foundation over the next three years. As a father, sports enthusiast, and business owner, Kent genuinely understands the value of giving back to the community. He believes that the new Patient Care Tower will drastically enhance patient comfort and care at RIH and will act as a beacon to attract exceptional medical professionals to the area. Kent acknowledges that not everyone may have the capacity to donate to this campaign directly and so he created this initiative. “Do more for the world than the world does for you.” – Henry Ford